| TubeMogul Industry Analysis |
TubeMogul Industry AnalysisGiven our large user base of video publishers, we're collecting a large amount of data, and we'd hate for all of it to go to waste. That's why we're providing TubeMogul Industry Analysis based on the videos distributed through the TubeMogul service. Check back frequently to view our growing list of monthly reports, or subscribe and receive a monthly email with the latest reports. Recent Reports Are Producers Of Online Video Making Money?
The majority of content creators we polled are monetizing their content, albeit infrequently and in varying ad formats.
Thursday, August 07th, 2008
Recently, a journalist asked us what percentage of our users are actively monetizing their videos. Since we sell viewership analytics (rather than an advertising platform), we had no data to turn to. Instead, we sent a poll to our users to get a fuller picture of what is going on.
Methodology
An anonymous, nine-question survey was sent to 11,919 TubeMogul users, o...
View Full Report
Which Video Sites Deliver the Most Views?
YouTube dominates, with fierce competition among the rest.
Thursday, July 17th, 2008
YouTube's market share is large, but less clear is whether a typical video uploaded to YouTube gets more views than videos uploaded elsewhere. Curious, we turned to the data, which is unequivocal: on average, videos uploaded to YouTube consistently get more views than any other site, regardless of category.
Methodology
Taking a sample of 200,143 videos currently being tracked by TubeMogul, we comp...
View Full Report
Codecs, File Types and Tags--Oh, My!
Our breakdown of video sites' various technical restrictions and optimal upload specifications.
Monday, July 07th, 2008
Each video sharing site has unique (and often confusing) restrictions on video uploads, confounding video creators. Below is our attempt to publish all of the various standards in one place.
We posed questions to all of the sites below, as well as combing their "FAQ" sections and forums. In some cases we got answers, but many of the fields below are still blank. If you can fill any of the gaps, please contact us and we...
View Full Report
Online Video's Short Shelf Life
On average, video viewership peaks early in a video's life-cycle.
Thursday, June 19th, 2008
We set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? Since TubeMogul tracks millions of videos, we turned to the data and were surprised to find such a robust trend: viewership peaks early.
Video creators: to predict your own views based on the results of this research, scroll down to the bottom of this page to uti...
View Full Report
What Counts as a View? (Updated)
"View" testing for various online video sites
Monday, May 19th, 2008
This study was initially released last June to great reception from both media and content creators. Here, we update the study using the same methodology (and a few sites added) to reflect current conditions, noting changes since last time in the Conclusion section.
I. Research Abstract
This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on 14 online video websites....
View Full Report
Stumping for Video Views (and Votes)
Online video views are driving donations to presidential candidates.
Tuesday, March 11th, 2008
TubeMogul's direct access to data from the major video sharing sites gives us a unique vantage point in watching the digital side of the presidential election. Political junkies that we are, we thought it might be interesting to compare the campaigns' online video views and donations. A trend emerged:
Spikes in online video views and comments tend to both precede and follow spikes in campaign contributions.
Of course, correlatio...
View Full Report
Characteristics of Video Sharing Sites Supported by TubeMogul
In the words of our users
Friday, November 16th, 2007
We've learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a "Zagat's" like format, and added what you told us about different monetization opportunities.
Since this is based on your feedback, this is a living document that we will update based on your comments. Please share your thoughts, and check back ...
View Full Report
Web Video Marketing 101
Best Practices
Tuesday, October 23rd, 2007
Why should Video Marketing be included in your marketing mix?
Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way...
View Full Report
Lift in Viewership from Increasing Distribution
Load & Track - TubeMogul's Universal Upload and Tracking Tool
Tuesday, July 24th, 2007
Background - creation of Load & Track
Load & Track was created to further achieve TubeMogul's mission of empowering video publishers. The service complements our analytics tool by providing video publishers an easy method for deploying video to multiple sites in one fell swoop. This study was undertaken to determine the estimated lift in viewership that video publishers might expect from using Load & Track.
C...
View Full Report
What Counts as a View?
"View" testing for various online video sites
Wednesday, June 27th, 2007
I. Research Abstract
This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on eight online video websites. The impetus for this research was to identify the differences in view counting among popular video sites - particularly as the online video industry has not yet adopted a standard definition for a view. The implications are relevant for video advertisers, content pu...
View Full Report
For more information, contact: |