Castfire, TubeMogul Partner To Measure Video Effectiveness and Expand Syndication Opportunities


Castfire's video publishing platform will now be integrated with TubeMogul's tracking technology, unlocking data of unprecedented depth on how viewers interact with ads, content.

EMERYVILLE, CA – June 25, 2009 - TubeMogul, the Web's most popular distribution and analytics service for online video, announced a partnership with innovative video publishing platform Castfire today.

Under the terms of the deal and resulting integration, TubeMogul's InPlay technology will track rich video performance data from Castfire's video player, including how much of a video is actually watched, whether viewers fast-forward or rewind, audience geography, what sites and search terms are referring viewers and much more.

The partnership is made all the more powerful by Castfire's unique content management system, which allows video publishers to make live changes, swapping content and ads in and out of a video file on demand. This flexibility allows video publishers to experiment with different advertising, branding or cross promotions, tracking the results in audience engagement using TubeMogul's analytics.

"In industry jargon, this partnership allows A/B testing on video in a way that has never been done before, with the ability to make changes based on live, audience interaction data" comments Brett Wilson, CEO and Co-Founder of TubeMogul. "This pushes the frontier of what's possible in online video publishing and monetization by allowing publishers to compare different types of advertising and measure the effect on the viewer," echoes Brian Walsh, CEO and Co-Founder of Castfire.

Additionally, Castfire users will now be able to utilize TubeMogul's syndication technology from Castfire, automatically syndicating their videos to YouTube and up to two dozen other top video sharing sites with the click of a mouse. This feature set will be integrated into the existing Castfire CMS and will simplify and enhance the distribution and syndication of all content published by Castfire customers. This integrated toolset will provide powerful, cross-site analytics and video data whether content is viewed on a publisher's site, one of its affiliates or on a high traffic site like YouTube.

About Castfire
Castfire is a video and audio publishing platform that helps companies manage and monetize large libraries of media content. The Castfire platform is a one stop white-labeled solution that allows publishers to reach their audience across multiple platforms and devices and increase their audience size by automating complex syndication relationships.

About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched. TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be activated within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.

For more information, contact:
David Burch
david@tubemogul.com
(510)653-0501